Asian Brands

AB3.5 ECTSFall 1st HalfSpring 1st HalfSpring 2nd HalfCourse Page
Feedback(2)
1.5
Workload
Light
Exam
Optional

Student Feedback

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2025/2026
Workload:Light

3 weeks ago

This course gives a broad introduction to major Asian brands like Uniqlo or Samsung, which is genuinely interesting. It’s cool to get a slightly deeper look into companies you usually only know from the outside, and that part definitely adds some value.

However, most of the actual content comes from student-led case studies. The professor mainly adds rather generic, somewhat obvious commentary and tends to steer everything toward a pro-Asia narrative. There’s very little original academic input, and overall effort and preparation seem minimal—sessions often feel like he’s just paraphrasing or...

2024/2025
Workload:Light

9 months ago

Complete joke, good for very high grades but rather thin in terms of content/ A lot of work you have to prep and al lot of Case Studies to read