Integrated Marketing Communications

the project is very badly structured since some students the professor gives a company and the others have to find a company on their own willing to collaborate with us which is hard. Hard project and no guidelines and also a individual assignment and a midterm for a trimestral course. Would not recommend

It is a very interesting and up to date course if you’re interested in the communication end of marketing. However, the workload can be quite excessive especially when done together with mandatory and heavy courses, as it includes: an extense group project of a 360° marketing campaign that needs internal data from a company and its presentation, an individual assignment, preparation and class discussion of a case, and also a midterm. Worth it in a perspective of learnings and being interesting, but maybe not the one if searching for a lighter course,

This course is perfect for anyone interested in communications, marketing, and advertising. However, be prepared for a demanding workload, including one assignment, group project, midterm exam, and case discussion. Grades between 14-18.