Aprendizagem Automática em Marketing

Objectives

Machine learning is a discipline within artificial intelligence that uses algorithms and statistics to help computers identify patterns in data and make predictions. This curricular unit will familiarize students with the most common machine learning algorithms and their applications in marketing.

Participation Requirements

Completion of one of the following courses: Data Science for Marketing, Descriptive Analytics in Marketing, or Descriptive Methods of Data Mining.

It is recommended that students have knowledge of statistics and Python.