Comportamento do Consumidor

Objectives

This course aims to provide students a better understanding of consumer behaviour and provides insights for businesses. In addition, the development of a consumer insights project will be discussed and set in practice by the students. The course includes a diverse set of in-class activities and final project options (CB trends report, videography, etc) in which students can craft their own learning journey.

Participation Requirements

There are no enrolment requirements. However, students without previous marketing/consumer behaviour background should become familiar with basic concepts by reading the recommended books and materials.