Estudos de Mercado

Objectives

This course includes a wide range of topics ranging from exploratory qualitative research, development of quantitative market research, also including experimental methods to test products, services and advertising. Students learn how to collect data, namely how to design a good questionnaire. The role of secondary data in market research and ways of reporting them are also studied.
With this course students should be able to design, conduct and report the results of a study appropriate to solve a marketing problem.