IA Generativa Aplicada ao Marketing

Objectives

The course Generative AI Applied to Marketing aims to provide students with a solid theoretical and practical foundation in applying generative AI to marketing. It covers key concepts on the use of generative AI tools for content creation, consumer engagement, and marketing and brand strategy. Through dynamic, hands-on sessions, students will explore a variety of methodologies to design and implement AI-driven marketing strategies, integrating real-world applications, developing their competencies in applying generative AI within marketing contexts.

Participation Requirements

No enrollment requirements.