Data Science and Machine Learning

Objectives

The curricular unit of Data Science and Machine Learning has as primary goal to allow students to gain fundamental understanding from Data Analytics concepts and Machine Learning methods allowing them to extract information and knowledge from large databases. This field has been developing rapidly and has become central to various activities. Its contribution extends the scientific marketing research, constituting a very significant body of knowledge and is still expanding. At the end of the course, participants will be able to understand the key concepts in data acquisition, preparation, exploration, and visualization. Also, machine learning theory combined with some practical scenarios on machine learning models will be covered. Practical application-oriented examples will be presented on how to build and derive insights from these models using Python.

Participation Requirements

No requirements are needed