Objectives

At the end of the course, the students, in the context of the Hospitality & Tourism (H&T;) industry, should be able to :

Understand concepts for the creation of new services or products as a service - "servitization" and PSS - "Product Services Systems", with examples of new business models powered by digital solutions;
Understand how to evaluate areas of impact and "readiness" of the Organization to start a greater adoption of “digital core” for digital transformation (DT);
Get some basic knowledge of methodologies for the DT of businesses, in particular in the H&T; industry;
Identify how they can increase the competitive advantage, benefits and "business performance" of an H&T; organization, according to the level of implementation of exponential technologies.

Participation Requirements

UC inserida na pós graduação Business Analytics for Hospitality & Tourism