Empreendedorismo e Inovação

Objectives

To develop students’ entrepreneurial skills, from identifying opportunities to creating and implementing innovative solutions with economic, environmental and social impact.

Syllabus

•Introduction to entrepreneurship and innovation: key concepts and practical applications •Innovation as a structured process: types of innovation (product, process, organizational, and business model) and tools for innovation management •Idea generation and opportunity identification: brainstorming techniques, mind maps, and opportunity matrix •Problem and user needs validation: interviews, observation, and exploratory testing •Application of the Lean Startup methodology and the build-measure-learn cycle •Solution prototyping: types of prototypes, tools, and iterative process •Business modeling: Business Model Canvas and Lean Canvas •Development of a business plan: vision, market analysis, strategy, organizational •Marketing strategy: segmentation, value proposition, channels, and customer relationships •Introduction to accounting for entrepreneurs and break-even analysis •Intellectual property and innovation protection •Idea communication and pitching techniques

Cross Competence Component

Communication, creativity, critical thinking, collaboration and professional ethics

Laboratorial Component

Although there is no formal laboratory component, students are encouraged to use IST's laboratory facilities to develop physical or digital prototypes as part of their innovation and entrepreneurship project whenever appropriate to the nature of their proposal.

Programming And Computing Component

There is a programming and computing component associated with the possibility for students to propose new technologies or architectures, developing functional models, flowcharts, and even computational prototypes, when suitable for the project.

Ethical Principles

All members of a group are responsible for the group's work. In any assessment, every student shall honestly disclose any help received and sources used. In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.