Postgraduate Programme in Digital Marketing and Analytics courses
About PGDMA: admission, outcomes and more1st year · Fall
Marketing Strategy and Innovation
EIM
5.0 (1)
Light
Digital Marketing & E-Commerce
MDCE
3.0 (1)
Light
Digital Analytics
MAD
Data Science for Marketing
CDMOptional
5.0 (1)
Moderate
Business Process Management
GPNOptional
5.0 (1)
Moderate
Descriptive Analytics in Marketing
MADMOptional
1.0 (1)
Moderate
Social Network Analysis
ARSOptional
Business Intelligence I
BI-IOptional
Experimental Design
DEOptional
Brand Management
GMOptional
1st year · Spring
Marketing Engineering and Analytics
MAEM
4.0 (1)
Moderate
Social Media Analytics
MARS
Search Engine Optimization
OMP
Machine Learning in Marketing
AAMOptional
3.0 (1)
Moderate
Big Data for Marketing
BDMOptional
3.0 (1)
Moderate
Consumer Behavior Insights
CCOptional
5.0 (1)
Light
Market Research
EMOptional
5.0 (1)
Moderate
Business Intelligence II
BI-IIOptional
Generative AI Applied to Marketing
IGAMOptional
Leadership and People Management
LGPOptional
Predictive Analytics in Marketing
MAPMOptional
Process Mining Powered By Nokia
PMPBNOptional
UX Research
UROptional
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