Comunicação de Ciência

With this curricular unit it is intended that students:

- Develop skills to better communicate science to non-scientific and scientific audiences;

- Develop skills to increase society's involvement in science;

- Learn to relate objectives, audiences and activities: be able to evaluate and decide which is the most appropriate format to communicate a result, a scientific idea or a technological innovation, defining its objectives and target audience;

- Acquire basic notions and develop a critical evaluation of the advantages and disadvantages of different typologies, strategies and media;

- Interact with practical components of the promotion of scientific culture;

- Know and discuss several examples of case studies in this field with some focus on the challenges posed in digital societies;

- Learn how to develop science and technology communication initiatives, defining their content and the various stages of production.