International Marketing Strategy

Very interesting. The professor works hard to keep everyone's attention level always high. There is not so much to study from the slides but the exam will be the same "business proposal" that you already did for your group work (on a different topic but same structure). You will need to create a model on excel to find the best country where to expand (you are the consultant and you are writing for a client, everything is realistic, both the tone and the strategies that you have to suggest).