Asian Brands

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3.5 ECTSSpring 2nd HalfSpring 1st HalfFall 1st HalfExam: Optional
Overall
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1.5
2 ratings
Workload
Very light
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Light
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Moderate
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Heavy
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Very heavy
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Light2 ratings

Student Feedback

2025/2026
Workload:Light

3 months ago

This course gives a broad introduction to major Asian brands like Uniqlo or Samsung, which is genuinely interesting. It’s cool to get a slightly deeper look into companies you usually only know from the outside, and that part definitely adds some value.

However, most of the actual content comes from student-led case studies. The professor mainly adds rather generic, somewhat obvious commentary and tends to steer everything toward a pro-Asia narrative. There’s very little original academic input, and overall effort and preparation seem minimal—sessions often feel like he’s just paraphrasing or...

2024/2025
Workload:Light

last year

Complete joke, good for very high grades but rather thin in terms of content/ A lot of work you have to prep and al lot of Case Studies to read