Customer Relationship Management

If you want to improve your skills in customer segmentation, CRM implementation, and gamification campaigns, this course is exactly that. Every week, you go step by step through how to segment and target your audience, the KPIs you should use to analyze your campaign, and the different ways to make your audience engage and stay loyal to your brand.

The classes are quite dynamic, which makes them extremely interesting, as we work with real company case studies throughout the semester. Overall, it's a course that combines creativity with behavioral analysis, exploring how consumer behavior can...

The contents are very interesting and the professor is very good and enthusiastic! The group work can be a bit of work but it is interesting (usually with a real company that attends the last session). Online sessions every 2 weeks.

3 team session online and respective deliveries, work with excel for data analysis, more free time since online sessions substitute some 3 hour classes, exam easy and high grades 17-19.