Desenvolvimento de Produtos e Serviços

Objectives

At the end of the course, the student will be able to: -identify user needs, translating them into realistic specifications; understand the entire process of product development, from the first product drafts to production ramp-up, with a special attention to the financial part of the business: -design a product as a team, innovating and creating based on market needs, taking into account IP issues; -implement a structured methodology, reducing the time to market; - analyse the risk inherent in a product development; - communicate with all the stakeholders in the process.

Syllabus

1. Introduction to the product development (PD) process. 2. Products and services. 3. The process of product development and it planning. a. Product planning b. Identification of user needs. c. Establishing product specifications. d. Concept, selection and testing of concepts. e. Prototyping in product development. 4. Product arquitecture. 5. Design for X 6. Business plans. 7. Project discussions.

Cross Competence Component

-Critical and Innovative Thinking (e.g. creativity, strategic thinking, approaches to problem solving) -Interpersonal Skills (eg oral presentations, communication skills) communication and organization, teamwork, etc.) -Intrapersonal skills (eg self-discipline, enthusiasm, perseverance, self motivation, etc.) All this soft skills will be evaluated in project presentations and account for 30% of the grade.

Ethical Principles

All members of a group are responsible for the group’s work In any assessment, every student shall honestly disclose any help received and sources used. In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.